Do you know the keys to why people give? I would think that since about 100% of the money we receive for our ministries comes from gifts it would be important to know why that money is given to us. I hate to tell you but it is rarely because of your looks. Fund raisers know there are three classic reasons that unlocks generosity to an organization. Violate any one of the three and you are heading for financial trouble. So, let’s focus on the why behind your donors giving.